9. The market’s reaction to news is more important than the actual news itself. Typically the market takes account of news before it is released, based on the expected announcement. Once the news comes out, it is more important how the market reacts.
11. Do not try to predict the future. Ask “should I be in or out of this stock right now?” This is the only decision to be made, whether looking at a new trade, or a position you already have.